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Cultural, natural and recreational tourist attractions are usually the main reasons why people visit a country. But for the past couple of years, event tourism has quickly gained traction, as more and more people travel from one country to another just to attend special events such as concerts, sport games, and the like. After all, the experience is a […]

In business, the main target is, of course, to maintain or increase sales. To do so, marketing holds an important role but another element in successful sales is sales analytics, which monitors customer activities and ties said activities to specific sales efforts. This analysis will help businesses determine which marketing strategy helps improve sales, what pushes customers to […]

  It’s been a month since we were dancing our days away in the beautiful gem of Hanoi, Vietnam. It was indeed a hands-down-best-produced festival, from the picturesque location to the boat parties to the jaw-dropping stage setups and many more. We want to share our Quest Festival weekend fun with you to complete that […]

If you observe the events that took place recently, you’ll most likely notice that they have one thing in common: a social media campaign. Days, even months, before their event, organizers would make an account of their event on Facebook and/or Instagram, post the event details, creating a hashtag of their own, trying to garner […]

Just admit it: technology has become an important part of the 21st-century society. Like it or not, it rapidly changes the way we communicate and the way we obtain, store, and use information, which eventually affects almost every aspect of our modern life. One of the biggest changes that emerged because of technology is how […]

The use of RFID has shifted the nature of both the guest and event organizer’s experience. This tech is not just for the huge music festivals anymore; RFID has benefits for all types of events at events like conferences, trade shows, and expos. Many event organizers nowadays embrace event software technology which has opened the door for them to get […]

In recent years, major events and famed festivals across US and Europe have embraced Radio Frequency Identification System or simply known as RFID. Guests receive a wristband with a chip instead of paper tickets which enables them to make purchases at the venue by tapping against a scanner. The chip can store information, load digital […]

The latest member of NXP’s MIFARE System Integrator Partner Program, PouchNATION, is helping event managers across Southeast Asia discover the many benefits of using NFC – and MIFARE – based cards and wristbands for entry passes and cashless payments. Using NFC technology and in-house developed software, the Singapore-based company helps event organizers deliver hassle-free experiences […]

When it comes to a concert or music festivals, time is gold. Concert goers need to make the best out of their time to enjoy the performance of their favorite artists despite while navigating the crowd. This is where event management needs to put extra effort to facilitate a smooth experience. Talking about concert or […]

Brand activation and guest management is very important in an event. Immediate analysis of brand & guest management for your event right now and documentation of events in the past. Now, event goers can simply wear their RFID tags or wristbands, which can be delivered to their homes or collected at event registration areas, and […]