Technology is constantly updating. What was in vogue yesterday may not be relevant or in use today.
Modern hotels have begun to make the switch to two digital solutions – mobile apps and NFC technology. Let’s take a deep dive and figure out why the latter does so much better:
To Download Or Not To Download?
The simplest reason why phone-based apps don’t cut it for most clients is that they’re a chore to use.
Whether you’re traveling for business or pleasure, the very first thing you’ll want after checking in is to fall onto your hotel bed and relax. Having to connect to a new Wi-Fi network, download software that eats up your mobile device memory, and then figuring out how to use it eats up precious time.
On the contrary, NFC comes pre-installed right out of the box for most modern devices and takes almost no time to set up.
NFC Technology – The Accessible, Smart Solution
One of the most important reasons for NFC’s growing influence is its excellent value – the software is almost entirely open-source, and NFC chips are pretty inexpensive to manufacture.
Budgeting is an important part of running any business. If sources are to be believed, it takes up to $150 to $400 per door to replace existing door locks with mobile-enabled locks – no small investment when you consider that the average upscale hotel has over 300 rooms, according to recent statistics.
When you consider this along with your guests’ reluctance to download an app, the money you invest in mobile key lock technology does little to enhance your customer experience and bring value to the business. This doesn’t even account for the extra software costs for whatever app you need to use or develop.
NFC, on the other hand, is much cheaper and more versatile.
It isn’t just door access too – NFC chips can be integrated into the hotel’s design itself. Some hotels have integrated NFC form factors/tags on points of interest – allowing for guests to scan them for live-updated information and nearby points of interest.
The Takeaway
NFC technology and its integration in mobile phones is by no means a recent advancement – it’s been slowly gaining momentum ever since the mid-2000s.
This begs the question, why are hotels not benefitting by using this reliable, safe, and affordable solution to their mobile key cards problem?
With software from PouchNATION, the solution extends even beyond door locks – it will also hold and record guests’ profiles, transaction history, purchases, and other invaluable insights.
Not only does this help make a guest’s experience absolutely seamless, it also helps in diagnosing issues within your workflow, discovering problem points, and giving you a 360° view of your establishments.
It’s time you integrate NFC technology into your hotel business, and make your guests’ experience as streamlined and effortless as possible.
Did you know?
PouchNATION offers Smart Cards that can open doors and can also function as your cashless payment and record your customer’s transactions and behaviours.
