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PouchNATION exists to solve event organizer pain points as well as help brands capture and activate an offline audience with its innovative NFC solution. Since the company’s 2015 brand and product revamp, PouchNATION has been as the forefront of the event industry in Southeast Asia. Using NFC technology partnered with in-house developed software, PouchNATION addresses event organiser woes while providing a secure and hassle-free experience for attendees of all event styles. As the company continues to explore and develop new ways to enhance guest experiences,…

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Getting your hands on tickets to a huge event in your city may be the least of your worries. Even if you’re lucky to buy access, you could still miss the action if you get stuck in long queues for refreshments or cash machines. Singapore-based startup Pouch wants to get rid of those event woes. Launched as a rewards platform in 2012, Pouch has evolved into a cashless payment and event management system. It introduced NFC (near field communication) wristbands that are becoming popular among…

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Whenever large events are involved, a lot of event organisers experience the anxiety and frustration of developing an efficient ticketing and attendee engagement system. Most of the time, three main problems arise: long queues appear due to slow transaction times of attendees purchasing their tickets, event organisers dealing with counterfeit tickets or various types of fraud, and a lack of proper one-on-one attendee attention and event analytics. Pouch addresses these key issues with a before, during and after-event product strategy. Its core product, Pouch Cue,…

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Singapore-based PouchNATION, which helps organizers manage huge events, has raised a seven-digit sum in US dollars to move towards being a data-driven solution. The undisclosed round came from a group of private Singaporean investors and Malaysia’s early-stage venture fund, Cradle Seed Ventures. PouchNATION is an event management system that uses NFC (near field communication) wristbands, which have become popular during concerts, sports fests, exhibitions, and fairs. The bands replace paper tickets as passes and are used to pay for goods inside the venue, allowing people…

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