The end of 2021 is the perfect time for event organizers to think about increasing revenue on their events for 2022.
Get inspired with these ideas!
1. Attract the right sponsors for your events and measure ROI more effectively through RFID technology
Attracting the right sponsors for your event calendar in 2022 is one of the most crucial things you can do to ensure a successful year ahead.
To attract sponsors, you need proof of your event’s value to engage attendees.
Why not put the correct systems in place to gather actionable data on your attendees through radio-frequency identification (RFID) technology?
Potential event sponsors ask for data on your attendees and have questions about previous return-on-investment (ROI) for your events. They want to know if the money they’ve invested has been spent effective.
With RFID, you can get insights on attendee engagement and preferences with every tap of your RFID wristband.
It’s a win-win situation for you, your event sponsors, and your guests.
Your attendees enjoy the convenience of contactless technology.
You can match detailed demographic data against every attendee purchase, allowing you to get insights on spending behaviour, manage crowd flow and understand how different audiences interact at your festival to further hone your event planning.
Your sponsors benefit from detailed data on the ROI of their sponsorship.
These insights will help you attract other sponsors for your future events with confidence with concrete proof of your event’s value to engage and entertain.
2. Make use of contactless technology to ensure in-person guest safety and enhance the guest experience.
Your attendees may not have attended large in-person gatherings in years.
They may feel uncertain and stressed as they navigate these bustling events again.
As an event organizer, make the experience more comfortable for them by reducing the risk of close contact transmission and the need for queues through wearable contactless solutions and mobile ordering — allowing guests to order at their convenience while minimizing the risk of transmission.
3. Employ data to cater to a unique experience.
Strong event planning starts with intelligent guest management.
Each interaction with your guests, from registration, email communication, and on-site check-ins, offers helpful opportunities to collect data on your guest’s specific needs and wants, to offer them a more personalized experience.
You can even take it further after learning what excites your guests by creating unique VIP package for your guests; they will love it!
Examples of useful data:
- Dietary requirements: If your guests are allergic to seafood, proactively communicate to them alternative options. Relay this to your service staff to get them food that suits their dietary requirements.
- Event preferences: Hosting a tech conference and notice your guests are interested in blockchain? Recommend them the blockchain-themed workshop.
- Contact information: Gather post-event feedback and keep them updated on future events.
These insights provide powerful historical data post-event, helping you plan for future events more effectively.
4. Reassure your guests with a clearly communicated venue safety and sanitation policy
Vaccination rates have improved, but many are still uncertain if an event is safe to attend.
Actively talk about your safety measures during your event and in your marketing materials:
- How often you wipe down tables or sanitize screens.
- Maximum number of people in a room
- When to wear masks
- Where to find sanitization or testing kits
Reassure with a well-communicated safety policy that’s enforced.
It gives your guests confidence in your event, making them more likely to return.
5. Be intentional with event swag costs
Event swag costs are the colloquial term companies use to describe the money spent on free items companies give away to advertise their brand and products at events.
One of the best ways to reduce wastage and cut event planning costs is to move to digital event swag bags.
Why not support complementary local vendors or attractions by including gift cards or discount codes to their products?
Or enroll them into an exclusive giveaway featuring a few brands at your festival?
Create a better event experience for your guests and bring more revenue in 2022
Events in 2022 are ripe with potential.
Use these tips and ideas to set your event calendar up for success in the coming year. We hope you found this useful!