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There are a hundred things that can go wrong before or during an event. Event managers glide through it coolly and in a calm manner. From preparing for the unforeseen to coming up with alternative solutions quickly, there are many things event planners must master. But the most important task is to create an unforgettable experience for everyone – the sponsors, the clients, and most important of all, the attendees.

Here are five tips to help you create a valuable experience:

Create positive anticipation.

In a world in which people are barraged with invites to trade shows, conferences, launch parties, and the like, it’s challenging to engage audiences and build a positive expectation around your event. While some aim to create auras of exclusivity, others use the power of FOMO: the Fear of Missing Out.

Make things simple and straightforward.

Enabling cashless payment will create a seamless experience for everyone – organizers and attendees. Guests do not have to count cash or waste time while their credit card processes information. They can make purchases with a simple tap of their wristband. Research has proved that guests spend around 20% more when using cashless payment methods.

Manage the logistics.

Issues like confusing signage, proper parking, safety of the attendees, etc. may seem like minor issues, but they can escalate quickly, especially at a crowded event. At PouchNation, we offer our clients comprehensive event management software that not only helps with access control but also helps with security, by way of guest check-in.

Keep the audience engaged.

Attendees don’t pay top dollars to attend a yawn-fest. They’re looking for new and compelling ideas. Line up speakers who are original and can keep people motivated.

Help people make meaningful connections.

People come to events to network with fellow professionals and build strong business relationships. Help your guests make the most of the event by providing ways to break the ice. 

With clear objectives and meticulous planning, you can create a memorable experience for your guests.


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