Trade shows, music festivals, and other events cost a lot of money. From paying for venue location to arranging food and catering, there are plenty of expenses that add up in the long run. If you are an event planner, it is essential for you to find a sponsor to finance the show. But finding sponsors is easier said than done; you have to convince them about opportunities that your event could open up for the brand.
Here are three tips to help you persuade them:
1) HELP THEM MAKE AN INFORMED DECISION
Use data from past events and shows to prove that you can help sponsors achieve their targeted marketing results. PouchNATION’s event management software helps event planners measure Return on Investments using sales analytics. Our NFC-enabled wristbands can help them promote their event on social media before the event. After the event, the event software can be used to track what audiences are saying before, after, and during an event. The system can be used to analyze which sponsors attract the most engagement, and even help them track sales.
2) GIVE SPONSORS ALL THE INFORMATION THEY NEED
The PouchNATION event software can be used to offer a wide range of information to the sponsors. Using statistics from past events, you can predict attendee numbers, their age group, gender, occupation, and contact details. This helps sponsors decide if it’s worth spending money on your event, and also gives them an opportunity to use their lead generation strategies to attract an even larger crowd.
3) OFFER THEM FLEXIBLE SPONSORSHIP PACKAGES
As we earlier said, event sponsorships can be expensive. You need to offer them a wide range of package opportunities to help them decide on a sponsorship package that’s right for them. You could also include a workshop, product demo, or even a speaking engagement to help them promote their brand or product.
PouchNATION is one of the best event software systems in Southeast Asia. We have helped plan some of the best events, including music festivals, food festivals, and trade shows using our advanced cashless payment system.
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