From poor scheduling to ineffective marketing, there are a thousand things that go wrong before an event. Thankfully, you don’t have to wait for things to go wrong to learn your lesson. Here are a few mistakes to avoid when planning an event:
- Incorrectly estimating the number of guests
An accurate estimation of the number of people attending your event is very important. If you overestimate, you run the risk of losing money which could be spent on other aspects related to the event. Underestimating them could mean a shortage of space and supplies. PouchNATION’s end-to-end guest management features help event managers automate the guest registration process so that they get updates about bookings, last minute cancellations, etc.
- Not enough marketing
When it comes to event promotion, planners sometimes overdo it, or they end up communicating very little. You don’t have to be pushy to promote your event; talking about your event passionately and at the right platform can do the magic. Use social media, answer questions that prospects are likely to face, and provide informative content about the event to create a buzz. At PouchNation, we help event managers harness the power of social media to promote their events.
- Not using an event management software
Event planning software can help streamline the registration process, save time on ticket sales, and even customize registration forms to include details for analytical and statistical purposes. Not using event management software can be a huge mistake; it not only makes it easy to manage attendees but also makes it easy to retrieve analytics and event-based reports.
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